At this weekend, many college students crowded into the commercial center of Guangzhou University. A lot of girls were attracted by the beautiful pink accessories in the exhibition department of Aiyaya, especially all kinds of fashionable accessories, and most boys were fascinated the interactive games of “shoot the accessories on the dart”. Even those students who attend the school beauty contest took time off to enjoy the exhibition, appreciating the accessories, taking photos, or participating in the games, becoming the representative. At that time, those people who appreciated accessories and those who were waiting for the game in the crowd stood in a long line, which made the scene very hot. Meanwhile, what caused the high praise was that the college student models show the fashionable accessories to the audience on the stage of the school beauty contest.
Aiyaya always devotes herself to transmit the brand connotation of “young, fashion, self-confidence and beauty” to consumers. In 2012, Aiyaya has become the only designated brand of the two major national events, they were “flowers were blossoming” and “Chinese school beauty contest”. Which fused youth, dreams, happiness and beauty together, and made the aim of Aiyaya that make the global girls more beautiful more to say. Therefore, the Chinese school beauty contest that searched for the most beautiful and best inner nature college student from 300 universities around the country provides a great opportunity for Aiyaya. Aiyaya sponsored all the cost of the Chinese school beauty contest, making online and offline platform promote the contest, advocating the positive beauty values, promoting internal beauty and external beauty. What Aiyaya did has combined the brand connotation with the interactive marketing strategy for beauty effectively, and achieved the new marketing breakthrough, pushed the career of beauty to the end in the activities.
About Author: Steve Zhu
From JewelrySAGA CO.,ltd, the company of wholesale fashion jewelry online. jewelry wholesale online store: www.jewelrysaga.com. Wholesale jewelry in many categories such as wholesale CZ jewelry, wholesale bridal jewelry etc
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